New approaches
Economic climate and changing lifestyle trends have seen our design houses adopting new approaches and stretching the boundaries to answer to client needs and desires.
Here we share the key trends and drivers that we’re responding to daily in the interior design industry and the approaches and innovations our design houses are exploring to meet demands in this realm.
Increasingly both commercial and domestic customers are looking for effective ways to ensure that interiors reflect their occupants.
In the business environment, the focus on motivating and engaging a workforce sees the use of design to create inspiring workplaces while capturing brand identity and making an impact on the customer.
Competition in the retail and hospitality sector means that brand owners are looking to refresh their spaces to attract and retain customers, and create an on-brand experience that offers a point of difference.
And the growing trend towards home entertainment has domestic customers focused on making their homes more livable. This is driving spend on highly personal interior elements that express their individuality.
three-dimensional effects and digitally printed designs making it an interesting
segment with growth rates in double figures. There is an extensive range of wallcoverings available exclusively at Seneca which offer a truly tactile experience – embossing, weaving, bark and flocked finishes to name a few.
ÉLITIS, a precursor of 3D WALLCOVERINGS, with 3 collections dating back to 2011, continues to innovate with a new thermoformed manufacturing technique and its metalization.
With continued advancements in DIGITAL PRINT, we are seeing more and more breath-taking and groundbreaking fabrics and wallpapers. Design and colour palettes that weren’t thought possible only a few years ago are now transforming interior spaces with incredible wow factor.
TECHNICAL FABRICS: No longer does aesthetic quality and design excellence have to take a backseat just to meet the technical specifications of a brief. Today’s extensive offering of sheers, voiles and mesh fabrics have all bases covered when function becomes the primary criterion - be that flame resistance or privacy provision, glare reduction or space division. These low density or semi-transparent fabrics tick the technical and function boxes whilst also being design statements.
THE ART OF ACCESORISING: Dressing an interior is an art form. Just think of the world of high fashion... It’s the accessories that have the ability to build or transform a look into its true intent. So too for the home.
Pulling together a well considered layer of colour, form, pattern and texture is
an essential, yet simple, decorating rule du jour.
Regardless of style – rich, bold, minimal or monochromatic, residential or hospitality –
Seneca accessories provide the opportunity to push conventions, reinforce an aesthetic or make a signature statement.
ACROSS THE THRESHOLD: With the use of indoor/outdoor fabrics, look and
feel can translate from interior spaces to alfresco areas with cohesion. One concept for both indoor and out for your next bar or restaurant fit-out, roof top terrace or poolside lounger.
Stain and mildew resistant and excellent light fastness are qualities that make these durable fabrics suitable for specifying on any projects from domestic application to super yacht and everything in between.
